Turn Research into Video Content

Turn your academic insights into compelling social media content that captivates audiences and propels your career forward. 

Follow Dr. Sheena Howards' socials:
@drsheenahoward | Power Your Research 

Transcript

Speaker 1 0:17

I don't want my work to be stuck behind an academic paywall . I want to leave a legacy , I want to reach my potential and I want to change lives . This podcast , power your Research , is my attempt to help the smartest people in the world do that very thing . My hope is that you use the lessons I share to make more money than what your higher ed job can ever pay you . I've done it , my clients have done it , and so can you . My hope is that you'll apply what you learn here and one day join the Power your Research program , where you can work with me one-on-one .

Speaker 1 1:00

Today , I want to talk to you and give you a little insight on what to say on the social media videos that you record . So places like Instagram , tiktok and other places have really valued having us post videos in order to capture people's attention , and so if you're one of those people that's struggling to figure out what you should be saying in your videos whether it's a live video or recorded video I find the method that I'm going to share here to be super easy for you to put together your script , and if you are trying to build a brand and build a business and really connect with people . At some point you probably are going to have to jump into the video space whether it's a pre-recorded video or a live video , like I'm doing here and you are going to have to practice . But the practice will be easier when you have a formula that you can use and perfect . And so what I would suggest to you is to use a strategy or a formula called PASO , and the PASO strategy is this you know , every good formula has an acronym to help you remember .

Speaker 1 2:11

But it's problem agitate solution and offer . So it's problem agitate solution and offer . So what this would look like in a video is you identify the problem that people are having , and so let's just take let's take a video that I previously did about what to email your mailing list . The first thing I did in that video was say , hey , I know you may be struggling with having fear around emailing your mailing list or you just may not know what you should be sending them . So , right there , I've identified the problem . So , right up front , if you can identify with that problem , you'll likely listen to more of the video . And then the a is agitate . Really dig into that pain point . So even go deeper into why this is a problem and and so sticking with that example in the video about what to mail your mailing list , the agitation part is me telling people hey , if you don't email your mailing list , you could lose customers . You could lose clients . You're breaking the connection and trust with the people that signed up to your mailing list in the first place . So I'm really bringing home why this problem is hurting you .

Speaker 1 3:28

Hey , everyone , real quick . I don't run any ads on this podcast , so I have to rely on word of mouth . If this podcast has helped you in any way , please share it with a friend and follow me , dr Sheena Howard on LinkedIn , where I give more free content on building your brand as an academic . If you tell me you came to my LinkedIn from the podcast , I'll make sure I accept your request . And so once we've established the problem , we've agitated it a little bit . Then we can offer people a solution in the video , and so my solution sticking with this same example was teaching people the Weo sequence . The Weo sequence is something that you can use to understand what you should be emailing your mailing list . So I gave them a solution to their problem .

Speaker 1 4:17

But the last thing that you want to do in the video is make an offer , so your offer could also just be a call to action .

Speaker 1 4:24

So you want to think about this .

Speaker 1 4:25

Last part in the video is offering the people that are watching the opportunity to do whatever it is you want them to do .

Speaker 1 4:32

So it may be as simple as hey . If you want more information on this or you want to help with doing X , y and Z , jump on a free 30-minute call with me . The link is in the , you know , above this video . Or the offer may be hey , I have a program right now . You can jump in today . The link is somewhere around this video . So your offer can be whatever you want it to be , but it's going to be the thing that you want people to take action on , and so I hope this helps in terms of getting you to take the next step in jumping on video to connect with people , reach your target audience and offer some people some value and information . Again , my name is Dr Sheena Howard . I'm the founder of Power your Research , an academic branding company where I help academics and educators increase their visibility , authority and income without the expense of a publicist . And feel free to jump on a free 30-minute call with me if you feel so inclined to do so .