Welcome to Power Your Research w/ Dr. Sheena Howard, hosted by professor, author, TEDx speaker, ghostwriter, and academic brand expert Dr. Sheena Howard. On this podcast, you'll hear how to build a big brand, build a community, and leave a legacy, as well as the many failures and lessons Dr. Howard is learning on her path from building a 6-figure business to $1M in net worth.
The power of social media with Dr. Sheena Howard as she divulges her revolutionary strategy for content creation. Ever wondered how to maintain a consistent online presence without feeling overwhelmed? Dr. Howard reveals her unique method for extracting 40 pieces of high-quality social media content from just one hour-long podcast interviews.
Follow Dr. Sheena Howards' socials: @drsheenahoward | Power Your Research
Speaker 1:
And you're going to tell them you want gems. G-e-m-s. This is short, 30 second clips from the interview that you can share in isolation on your social media platforms, and he's going to send you back about 40 pieces of those 30 second gems. I don't want my work to be stuck behind an academic paywall. I want to leave a legacy, I want to reach my potential and I want to change lives. This podcast, power your Research, is my attempt to help the smartest people in the world do that very thing. My hope is that you use the lessons I share to make more money than what your higher ed job can ever pay you. I've done it, my clients have done it, and so can you. My hope is that you'll apply what you learn here and one day join the Power your Research program, where you can work with me one-on-one how to get 40 pieces of social media content in one hour. And this is what I teach my clients inside the Power your Research program. One of the things they struggle with is being consistent on social media, and if you are not consistent on social media, the algorithm will push your content down. It won't show it to anybody. It wants you to keep using it, and if you're building a brand, increasing your visibility and authority and making money, you have to be posting on social media consistently, whatever the platform is of your choice. You don't need to be on all of them, but you need to be on a couple of them and you need to do it well. One of the things my clients struggle with the most is being consistent in getting those pieces of content, having something to share, two, three times a day, every day, 365 days a year. I wanna teach you one trick for how to get 40 pieces of social media content in one hour.
Speaker 1:
So I get asked a lot to do podcasts. Most of the time I say no, but if someone asked me to do a podcast and I can come in person and they're going to give me the video and audio of the podcast, I'll say yes. So the entire video and audio of the podcast Now. Also, I'll say yes if they're going to be able to do a virtual interview and they're gonna be able to give me clear video and audio of the one hour interview, 45 minute interview, and the reason for this is because you can get 40 pieces of content just from having a conversation with someone. Hey, everyone, real quick. I don't run any ads on this podcast, so I have to rely on word of mouth. If this podcast has helped you in any way, please share it with a friend and follow me, dr Sheena Howard, on LinkedIn, where I give more free content on building your brand as an academic. If you tell me you came to my LinkedIn from the podcast, I'll make sure I accept your request.
Speaker 1:
The way that you do this, you show up, you do the podcast. Rather, if it's virtual or in person, you do the podcast. They're going to give you the video and audio. You're going to send it for 70 bucks to an editor the people in the Power, your Research program. I send them to my editor 70 bucks, maybe cheaper, depending on if my editor's being nice and you're going to tell them you want gems. G-e-m-s. This is short, 30 second clips from the interview that you can share in isolation on your social media platforms, and he's going to send you back about 40 pieces of those 30 second gems, and so what you're going to do and he'll give you different sizes, so it could be a 20 second gem, a 30 second gem, a one minute gem, 45 seconds. Right, he'll mix it up.
Speaker 1:
Now you have all these pieces of content and from. All you have to do is schedule it out on like a Hootsuite platform or use Instagram's scheduling content function. You're going to schedule it out, spend one or two hours scheduling it out and set it and let it, and now you have 40 pieces of content. And it was actually fun because you've got to just spend 45 minutes to an hour talking to somebody about who you are, what you do. So it's a win-win and you could just kind of do that for the entire year. Do a podcast every couple of months. It's super easy and it works. So I hope this helps. If you have any questions, let me know. One of the biggest things I see my clients struggle with is being consistent. This is one super easy way to be consistent. Now, if you want to learn more ways to build your visibility and authority, take the five-day challenge or jump on a 30-minute call with me. We can talk about building your brand and monetizing and all that good stuff. Thank you.
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