Get 40 Pieces of Social Media Content

The power of social media with Dr. Sheena Howard as she divulges her revolutionary strategy for content creation. Ever wondered how to maintain a consistent online presence without feeling overwhelmed? Dr. Howard reveals her unique method for extracting 40 pieces of high-quality social media content from just one hour-long podcast interviews. 

Follow Dr. Sheena Howards' socials:
@drsheenahoward | Power Your Research 

Transcript

Speaker 1 0:00

And you're going to tell them you want gems . G-e-m-s . This is short , 30 second clips from the interview that you can share in isolation on your social media platforms , and he's going to send you back about 40 pieces of those 30 second gems . I don't want my work to be stuck behind an academic paywall . I want to leave a legacy , I want to reach my potential and I want to change lives . This podcast , power your Research , is my attempt to help the smartest people in the world do that very thing . My hope is that you use the lessons I share to make more money than what your higher ed job can ever pay you . I've done it , my clients have done it , and so can you . My hope is that you'll apply what you learn here and one day join the Power your Research program , where you can work with me one-on-one how to get 40 pieces of social media content in one hour . And this is what I teach my clients inside the Power your Research program . One of the things they struggle with is being consistent on social media , and if you are not consistent on social media , the algorithm will push your content down . It won't show it to anybody . It wants you to keep using it , and if you're building a brand , increasing your visibility and authority and making money , you have to be posting on social media consistently , whatever the platform is of your choice . You don't need to be on all of them , but you need to be on a couple of them and you need to do it well . One of the things my clients struggle with the most is being consistent in getting those pieces of content , having something to share , two , three times a day , every day , 365 days a year . I wanna teach you one trick for how to get 40 pieces of social media content in one hour .

Speaker 1 2:07

So I get asked a lot to do podcasts . Most of the time I say no , but if someone asked me to do a podcast and I can come in person and they're going to give me the video and audio of the podcast , I'll say yes . So the entire video and audio of the podcast Now . Also , I'll say yes if they're going to be able to do a virtual interview and they're gonna be able to give me clear video and audio of the one hour interview , 45 minute interview , and the reason for this is because you can get 40 pieces of content just from having a conversation with someone . Hey , everyone , real quick . I don't run any ads on this podcast , so I have to rely on word of mouth . If this podcast has helped you in any way , please share it with a friend and follow me , dr Sheena Howard , on LinkedIn , where I give more free content on building your brand as an academic . If you tell me you came to my LinkedIn from the podcast , I'll make sure I accept your request .

Speaker 1 3:09

The way that you do this , you show up , you do the podcast . Rather , if it's virtual or in person , you do the podcast . They're going to give you the video and audio . You're going to send it for 70 bucks to an editor the people in the Power , your Research program . I send them to my editor 70 bucks , maybe cheaper , depending on if my editor's being nice and you're going to tell them you want gems . G-e-m-s . This is short , 30 second clips from the interview that you can share in isolation on your social media platforms , and he's going to send you back about 40 pieces of those 30 second gems , and so what you're going to do and he'll give you different sizes , so it could be a 20 second gem , a 30 second gem , a one minute gem , 45 seconds . Right , he'll mix it up .

Speaker 1 3:58

Now you have all these pieces of content and from . All you have to do is schedule it out on like a Hootsuite platform or use Instagram's scheduling content function . You're going to schedule it out , spend one or two hours scheduling it out and set it and let it , and now you have 40 pieces of content . And it was actually fun because you've got to just spend 45 minutes to an hour talking to somebody about who you are , what you do . So it's a win-win and you could just kind of do that for the entire year . Do a podcast every couple of months . It's super easy and it works . So I hope this helps . If you have any questions , let me know . One of the biggest things I see my clients struggle with is being consistent . This is one super easy way to be consistent . Now , if you want to learn more ways to build your visibility and authority , take the five-day challenge or jump on a 30-minute call with me . We can talk about building your brand and monetizing and all that good stuff . Thank you .