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Power Your Research w/ Dr. Sheena Howard
Welcome to Power Your Research w/ Dr. Sheena Howard, hosted by professor, author, TEDx speaker, ghostwriter, and academic brand expert Dr. Sheena Howard. On this podcast, you'll hear how to build a big brand, build a community, and leave a legacy, as well as the many failures and lessons Dr. Howard is learning on her path from building a 6-figure business to $1M in net worth.
Power Your Research w/ Dr. Sheena Howard
Strategies for Growth on Threads
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Feeling like you missed the early adoption wave on Instagram and Twitter? Unlock the potential of the social media app, Threads.
Follow Dr. Sheena Howards' socials:
@drsheenahoward | Power Your Research
As an academic , you were probably a late adapter to things like Instagram , possibly Twitter .
Speaker 1You're probably not using LinkedIn as effectively as you should .
Speaker 1You're probably not using any of these apps as effectively as you should and because of that , you missed the short window in these apps history in which you could have built the foundation of a really big following early on .
Speaker 1I don't want my work to be stuck behind an academic paywall . I want to leave a legacy , I want to reach my potential and I want to change lives . This podcast , power your Research , is my attempt to help the smartest people in the world do that very thing . My hope is that you use the lessons I share to make more money than what your higher ed job can ever pay you . I've done it , my clients have done it , and so can you . My hope is that you'll apply what you learn here and one day join the Power your Research program , where you can work with me one-on-one .
Speaker 1Today , I'm excited to talk to you about this new app called Threads . Now , if you are not on it , I highly suggest that you get on it and I'll explain what it is and then why I think you should use it , and particularly for my academics my audience , in which I teach branding to you need to get on threads right now and you need to start posting . This is super , super , super important . So first is super , super , super important . So first , what is Threads ? So , reportedly , threads saw 95 million posts and 70 million signups one day after its launch , and so when you sign up to Threads , you'll see the number you are in terms of when you signed up . So I'm like the two millionth person to sign up to threads , and a lot of my academic friends are familiar with Twitter . You are more comfortable using Twitter because you're a writer , you're an intellectual and it's an easy way for you to communicate your thoughts . A lot of academics do not like showing up and doing videos like this and having to do all of the content creation . You're more comfortable over on Twitter and that's actually a good thing for you , because threads will remind you of Twitter , because you can upload videos and actually the video quality on threads is amazing . You can upload pictures and all of that , but you can start out on threads just posting texts . So the same thing that you're posting on Twitter , go ahead and post it on threads . Threads is Instagram's new app and I am seeing fast growth over on threads . I'm not seeing as much engagement , but I am seeing fast growth over on threads . I'm not seeing as much engagement , but I am seeing my number of followers increase at a pretty steady pace , day by day .
Speaker 1Hey , everyone , real quick . I don't run any ads on this podcast , so I have to rely on word of mouth . If this podcast has helped you in any way , please share it with a friend and follow me , dr Sheena Howard , on LinkedIn , where I give more free content on building your brand as an academic . If you tell me you came to my LinkedIn from the podcast , I'll make sure I accept your request .
Speaker 1The reason why this is so exciting for you academics , who might be ages 30 and up , 30s , 40s , 50s , even 60s age range , is because you likely missed the boat with the other app . As an academic , you were probably a late adapter to things like Instagram , possibly Twitter . You're probably not using LinkedIn as effectively as you should . You're probably not using any of these apps as effectively as you should and because of that , you miss the short window in these apps history in which you could have built the foundation of a really big following early on . So this is good news for you , because now you have a completely new app where you get to start over and possibly have thousands and millions of followers . If you get in now and start taking it seriously and posting and you know I'll go in as the months go on around what I'm learning on the app , what's working for me , what's not working I'll definitely be sharing more in detail with my Power , your Research community , those in the Power , your Research program , some of the more detailed information around the app .
Speaker 1But for right now , please . You're going to regret it in two or three years if you did not get on this app and start working it because you're going to miss the window . You're going to miss the window to do something really cool and amazing with your brand , all right . So again , if you're new here , my name is Dr Sheena Howard . I'm the founder of Power your Research you .