How to Create a High-Ticket Coaching Program

Join me, Dr. Sheena Howard, as we explore the essential steps to develop a program that promises substantial outcomes for your clients. Learn how to craft a compelling value proposition in just one sentence and understand the significance of clearly articulating the transformation your program offers. This episode is a treasure trove of practical advice designed to help you boost your visibility, authority, and income, surpassing the limitations of traditional academic roles.

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Transcript

Speaker 1 0:00

You know none of this stuff is easy .

Speaker 1 0:02

You know I've worked with creative coaches and business coaches to get here , so while you probably can get a great first stab at it , you're going to need some feedback .

Speaker 1 0:10

You need feedback for this stuff , so start with being able to state in one sentence what your transformation is , that you are offering people .

Speaker 1 0:32

I don't want my work to be stuck behind an academic paywall . I want to leave a legacy , I want to reach my potential and I want to change lives . This podcast , power your Research , is my attempt to help the smartest people in the world do that very thing . My hope is that you use the lessons I share to make more money than what your higher ed job can ever pay you . I've done it , my clients have done it , and so can you . My hope is that you'll apply what you learn here and one day join the Power your Research program where you can work with me one-on-one .

Speaker 1 1:13

Creating a high-ticket coaching program is a topic idea that I came up with because I have two clients that I'm working with right now specifically that are interested in building out their digital programs , and so what they are working through right now are the very beginning stages of how you create something , and I encourage you all , if you're going to create something , create a high ticket program . Now , by high ticket program I'm talking about something that is $3,000 or higher . We've all seen these programs on the market . They're $3,000 , $5,000 , $10,000 . And those programs are no joke , and the reason why those programs are high ticket programs are because they do a couple of important things . Typically , they're a digital course of some sort where you're logging in and actually getting the videos from the teacher or coach . You're getting some sort of access to coaching , whether it's group coaching once a month , once a week or some of the programs . You're actually getting one-on-one coaching with the creator and there is an end result that is promised to you . And so I want to talk to you about some of the steps that you want to take at the beginning of designing your program so that it's a high ticket program and we're not going to talk about how to price your program or anything like that . This is kind of some just basic information for you as you're building this out .

Speaker 1 2:43

Of course , we can go in detail inside the Power Year Research Program with the clients I work with . We do , but here's some helpful things . First of all , you need to be able to state your value proposition in one sentence . So someone sees the tagline of your program . They need to clearly understand the value that you're bringing but , more importantly , the transformation that they will receive in coming through your program . So Power your Research searches one line .

Speaker 1 3:14

Unique selling proposition is a nine-step system for tenured professors to increase their visibility , authority and income without the expense of a publicist . Now , to get there , to get a statement like that , there is a formula that you are going to use . I can't go over the formula in you know a live free video that's designed to only be like five minutes , but you can kind of pick up on some of the key framework just from the statement that I just read . So go ahead and write it down and then work your way backwards for the program you are trying to create . Now , none of this stuff is easy . I've worked with creative coaches and business coaches to get here . So while you probably can get a great first stab at it , you're going to need some feedback . You need feedback for this stuff . So start with being able to state in one sentence what your transformation is , that you are offering people , and that last part of the sentence without the expense of a publicist .

Speaker 1 4:10

That's a key piece , because people don't want to spend more money . They don't want to spend more time . You want to show what negative thing you're decreasing for your prospect . Hey , everyone , real quick . I don't run any ads on this podcast , so I have to rely on word of mouth . If this podcast has helped you in any way , please share it with a friend and follow me , dr Sheena Howard , on LinkedIn , where I give more free content on building your brand as an academic . If you tell me you came to my LinkedIn from the podcast , I'll make sure I accept your request .

Speaker 1 4:46

Now the other thing is I just sent one of my clients a design worksheet that is going to get her to break down the different phases and steps of her program , because people want to know the process . I can tell you that Power your Research is a nine step system that you'll finish in 90 days . People need to hear those triggers . How long is it going to take ? How much is it going to take ? How much work do I need to do ? That's what people want to know , and so if you can promise them a result in a specific period of time , in a specific number of steps , then you're showing your prospect , the process .

Speaker 1 5:23

Of course there's a lot of other things involved , but let me share one more thing with you . So as you're building out the phases of your program , you're writing them down . Think about phase one , phase two , phase three . So break your program down into three phases and those three phases are going to have like kind of umbrella topics . So , for example , phase one of Power , your Research is about clarity , right . Phase two of Power , your Research is about media coverage and visibility and engaging . So phase one would be clarity , phase two would be engage , phase three would be monetize . Let's say those are your three phases .

Speaker 1 6:00

Now you write those down and within each phase you're going to build out the steps involved to get people that result in that particular phase . So if phase one is clarity , well what I need to do for my clients is get them a vision statement , get them a mission statement , get them their brand assets . Start out with the mindset , work right , creating mechanisms to help them with their mindset . So that's going to look like a power , your research community , and so once you break out those things , you have a program that you can then articulate to a prospect , a specific type of person . In my case we're targeting tenured professors although power your research , half of the people in power your research are not tenured professors . But you want wanna niche down and be specific so you can talk to a specific type of person , so you can understand the psychographics of a specific type of person , so that you're creating content that's personalized for a specific type of avatar . So save this as you're building out your program .

Speaker 1 7:00

Maybe you already built out a digital course that's not performing well because people don't know what the transformation is if they're going to be spending money on you . And again , I suggest a high ticket program and your program is high ticket when you can promise a transformation , when you can articulate that transformation and when people have a coaching component to work with you or your coaches , either on a monthly basis on or on a one-on-one basis . So if this helps , let me know in the comments . If you have questions , feel free to DM me or drop a comment below . I'll circle back and answer it . You can always jump on a free 30 minute call with me to talk about your goals . I hope you have an amazing day .